Thinking of Selling Property

THINKING OF SELLING PROPERTY? by Geoff Grover, Mount Coolum and Coolum Beach realestate expert July 2015 “The tide of digital change remakes business models” is the heading of a recent article in the Australian and we have seen this very publicly with major retail outlets and online selling– what is not so visible is the changing face of real estate. We are now seeing a change by consumers in preference from the real estate company`s corner store brand to the personal brand, ie, knowing about the actual agent they will be working with – surveys show that consumers appear to be brand agnostic as it relates to real estate companies due to technology and the internet. A recent study showed what is most important when someone picks an agent to work with. Over 50% of the respondents said they look for an agent who is honest, trustworthy, has a good reputation and is a local area expert Only 3% said they care about the brand the agent is associated with.

Consequential to this trend is the amazing growth of online agencies and personal agent branding as the new business model. Equipped with a back office operation including a creative marketing section and subscribing to all industry major portals, this underpins experienced agents marketing efforts delivering strong results to their clients as: * they are freed from the shackles of office rules as to how they must operate. They can shape strategies and marketing to suit the property and the vendor, not be constrained to, for instance, insisting auctions, expensive For Sale signs, charging for internet listings and expensive press advertising regardless of the target demographic. * @realty have under the one banner over 100 agents nationally based working with Geoff to the benefit of his client, not a small boutique agency or a series of individual franchised agencies working as separate silos – Buyer Reach is maximised. Food for thought for all property owners looking at putting their property on the market. To identify local area property experts, websites such as www.ratemyagent.com.au have surfaced - check out Mount Coolum to see how Geoff rates.

Geoff Grover – Licensed Real Estate Agent