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Queensland Sunshine Coast Property Talk

Mt. Coolum, Sunshine Coast

Mt. Coolum, Sunshine Coast
The Mount itself!

Friday, August 17, 2012

Current auction sales performance - Mount Coolum

Generally speaking, the auction process has limited acceptance on the Sunshine Coast. Historically, clearance rates as measured by pre and at auction sales hovers around 20%,  a very low rate.

Only 1 in 5 sell without a price, which is supposed to be the big advantage of the process.

Sales results in  Mount Coolum have received a big boost over the last 12 months from the long term average as detailed below. This is based on a small number of sales, mainly because of distressed sales in the new up market estate of The Boardwalk, and very aggressive price marketing of the agencies involved.

The key is not that a sale took place, but at what price?

Marketing has consisted of headlines designed to attract the "scavenger" and "bargain hunter" familiar with the process and cashed up, a very limited segment of the market  and not offering true market sentiment.

To advertise  aproperty with headlines such as "Bargaiin hunters welcome", "Owners seek immediate action",  "Home required to be rescued from neglect", "Make an offer", "Interstate owner says sell" all scream give-aways, which is what eventually occurs.



Find all about Mount Coolum real estate from the local expert