Digital disruption remaking business models

Analysis by Geoff Grover, local real estate expert for Cooluum Beach and Mount Coolum - www.geoffgrover.com.au The interface between buyers, sellers and agents has changed significantly with the tide of digital change via increased use of hand held devices for consumers and cloud based software for business enabling agents to work from any location, re-making old business models. Additionally, consumers today are more interested in the qualities of the agent they may be working with rather than any agent on duty from a “name” franchise. Trust, relationship and performance are key factors as evidenced by websites such as www.ratemyagent.com.au today rating individual agent performance by suburb —check out Mount Coolum where Geoff is the leading volume seller. Structurally, the requirement for a bricks and mortar office has diminished considerably, as it has for retail outlets in all industries. A natural progression is the phenomenal growth in recent times of online agencies who have developed business models with extensive online back up support for agents who can now offer a 24/7 flexible service operating to suit their skills and experiences. Geoff is a well known, high achieving agent widely known as the Mount Coolum Real Estate expert and an IT marketing expert—www.geoffgrover.com.au He now joins @Realty Pty, Ltd,, the fastest growing national online agency, currently with over 100 agents nationally based under the one banner and virtual office networking together, working with Geoff for you - www.atrealty.com.au. The re-making of real estate business models is upon us—individual franchise offices working as separate silos now face the online challenge the major retail stores are finally facing up to. The combination is “Buyer Reach” maximised.