New tourism model announced for the Sunshine Coast region

Geoff Grover comments that he is not so sure the recent council announcement for a new destination management organisation (DMO) that will operate from 1 July replacing Tourism Sunshine Coast will be a good thing for the North Shore community.
The plan is to split into four destination desks representing the Hinterland Region, Southern Region, Central Region and Northern Region. All sounds pretty neat geographically, but can you believe they have split the North Shore community by placing Marcoola in the Southern Region with Maroochydore and Mooloolaba.
Pretty hard to imagine two more different tourist and living type standards.
North Shore people as a general rule think south of the river is far too Gold Coasty and we go out of our way to be different.
Coolum is lumped in with Noosa and Eumundi to create another unlikely combination. Shades of 'big brother bureaucracy' that has been running riot on the Federal scene with all the well known repercussions!

Geoff Grover, as one of the leading Coolum area real estate agents thinks none of this is likely to please current or future real estate investors in the Marcoola, Mount Coolum and Coolum Beach areas as the holiday advertising message that these areas would like to send out to attract tourists is far different to those in their region. South of the river regions Maroochydore/Mooloolaba with their high rise, night club appeal and the Noosa up market, international appeal do not resonate with Marcoola and Coolum, the more laid back, family, take it easy beach holiday destinations.

Will this impact holiday occupation rates - one certainly hopes not, but it is difficult to see how the new approach will benefit such disparate regions.

Details of the master plan are on the Sunshine Coast Regional Council website. The full media release is to be found on my website also at www.geoffgrover.com.au