SOLD -but at what price!

The key measure for a seller in this market is not the time taken to sell, but the price obtained. Better to get the right price with the right prospect, rather than best ”instant” price.


In a buyer`s market, such as that which has prevailed and been prolonged by very aggressive price marketing by many agencies, this invariably means buyers offer very low prices and sellers under pressure think it is the market value & accept.


This process is driven very much by a local upsurge in the auction process with use of price leading copy such as “Bargain hunters welcome”, ”Make an offer” – it is no co-incidence that auction clearance rates are up & sale price levels have “dived’ in the last 12 months both in Mt. Coolum and the Sunshine Coast per the domain.com.au graph

Green - Mount Coolum   - Blue - Sunshine Coast

Never has it been as important as now to utilize an experienced agent with extensive marketing & negotiation skills. Experienced territory agents know the likely price range for properties, market the features & work hard to negotiate a win - win result.

The role of a real estate agent is to maximize the sell price for the seller, bearing in mind the market conditions – anybody can sell a property at give-away prices.

Owner-occupiers, the overwhelmingly buyer demographic, pay for value relative to their living needs. They do not buy only on price.

Investors are bargain hunters by nature who buy on price & return, attracted to price driven marketing.

Significant asset sales demand the most professional services!