The underselling syndrome

A tough market demands the need for an agent with superior marketing & negotiating skills to get the best price Unfortunately, the quick route is often selected, agents simply taking to auction, attracting bargain hunters & low buy prices, not realistic market interest, or persuading sellers (often absentee landlords) to list at give-away prices that sell quickly. Sales results are reflecting this—we are seeing record low prices due to these strategies & prices continue to be driven down. I can quote numerous instances of sales that are destroying values. For instance, a villa in a quality & modern townhouse complex in Mt. Coolum recently sold for $340,000, the previous resale low was $365,000. I recently sold several for over $400,000. In my frequent discussions with valuers, they are shaking their heads at the precedents these strategies are delivering & substantially impacting on bank lending behaviour. Beware the underselling syndrome biggest & best & certain selling strategies are not necessarily the way to go—investigate all options. The best option may not be a quick sale, but a sale at your best price – this is obtained by local area experts with extensive buyer reach & strong negotiating skills. Recently I had 5 opens at Mt Coolum attracting a range of buyers & sold two properties on a win-win basis for both buyer & seller The best option may not be a quick sale, but a sale at your best price – this is obtained by local area experts with extensive buyer reach & strong negotiating skills. Recently I had 5 opens at Mt Coolum attracting a range of buyers & sold two properties on a win-win basis for both buyer & seller